Recently, the voice of Lei Jun, the founder and CEO of Xiaomi, was utilized by netizens to deliver sharp comments on various topics, some of which contained vulgar remarks. None of these statements actually originated from Lei Jun himself; they were all crafted by the power of AIGC technology.

We often say, "Seeing is believing," but in the era of rapidly advancing AIGC technology, what we see and hear might just be clever illusions. Today's AI dubbing software allows users to select a character and instantly produce comments in that character's voice. Some software even offers a more "flexible" creative space, enabling users to clone any voice by simply inputting a speech sample.

There's no denying that AI dubbing holds intrinsic value and vast potential for application. Currently, video editing software like CapCut has incorporated the voices of hundreds of characters. To enhance video drama and interactivity, many netizens use AI dubbing to make their pets "talk" or apply AI voice-changing to avoid the embarrassment of dubbing themselves.

However, the risks posed by AIGC abuse have also raised social concerns. A survey reveals that a quarter of adult respondents have fallen victim to AI voice cloning scams, and a staggering 70% find it challenging to distinguish cloned voices from real ones.

To regulate the ethical and legal boundaries of AIGC, a comprehensive approach is crucial. Internet content platforms must establish clear industry standards for labeling AI-generated content and educate users on legal knowledge. Tech companies, on the other hand, should continuously enhance their research on countermeasures against AI misuse. Moreover, as internet users, we must remember that "seeing is not always believing, and an image doesn't necessarily signify the truth." When necessary, we should wield legal weapons to safeguard our rights and interests.

As industry competition intensifies, technological innovation will undoubtedly flourish, opening up new possibilities. But regardless of whether AIGC is used for entertainment or professional creation, it must serve humanity for good to achieve substantial industry development.

Editor Chen Dengyu

Intern Hu Jiani