Jadi comes from Niger in Africa. He came to Yiwu, Zhejiang province since 2001 and spent three years learning Chinese. Then he began to do business at Yiwu International Trade City. After over a decade, his foreign trade company now boasts a team of over 30 employees.

While doing his business, Jadi has also been an ardent promoter of trade relations between China and Niger. As the President of the Niger Chamber of Commerce in Yiwu, he actively assists Nigerien businessmen in establishing themselves in Yiwu.

Under his influence, more Nigeriens came to China and more Chinese merchants went to Niger for investment. To him, more than business, it demonstrates the friendship between China and Africa.

Today, more African businessmen like Jadi are coming to China, and more Chinese products are finding their ways to Africa. African resources, culture, and people are becoming increasingly familiar to Chinese.