E-commerce is becoming an important component of the digital economy, and cross-border e-commerce is becoming a fundamental part of digital trade. In the background of the digitalization era, live broadcast and e-commerce are integrated into both directions, and live e-commerce is born. On December 12, the "2022 World Live-Streaming E-commerce Conference" was held in Hangzhou.

2022 World Live-Streaming E-commerce Conference (Photo/ The First Global Digital Trade Expo)

"World Live-Streaming E-Commerce Development Report (2022)

The "World Live-Streaming E-Commerce Development Report (2022) was released at the forum. The report reviews the three-stage development of China's live-streaming e-commerce and summarizes the development pattern of the global live-streaming e-commerce industry, and takes Zhejiang as an example to explain the innovative development mode of Zhejiang's rural live-streaming e-commerce; sorts out the advantageous of Zhejiang's cross-border e-commerce and the beneficial exploration in the field of cross-border live-streaming broadcasting; Zhejiang, as a leading province of live-streaming e-commerce, has set an example of development for the whole country and even the world.

Zhejiang Cross-border E-commerce Industry Alliance

As the highland of cross-border e-commerce development, Zhejiang has a perfect cross-border e-commerce ecological chain and industrial chain, and a strong foundation for cooperation and development, so the "Zhejiang Cross-border E-commerce Industry Alliance" was set. At present, the alliance has gathered more than fifty member units, covering the whole province of Zhejiang, and is committed to promoting high-quality national products with Chinese characteristics to the world, helping Chinese enterprises to develop into a new ladder, and opening up a new pattern of cross-border e-commerce brands to the sea.

Inauguration Ceremony of Zhejiang Cross-border E-commerce Industry Alliance 

(Photo/ The First Global Digital Trade Expo)

The competition award ceremony

At the forum, the award ceremony was held for the "2022 First Live-Streaming E-Commerce ‘Common Wealth Workshop’ Short Video Competition", "2022 Zhejiang Higher Vocational College Cross-border E-Commerce Innovation and Entrepreneurship Competition" and "AGI Global Business Challenge Competition".

 2022 The First Live-Streaming E-Commerce ‘Common Prosperity Workshop’ Short Video Competition 

(Photo/ The First Global Digital Trade Expo)

 2022 Zhejiang Higher Vocational College Cross-border E-Commerce Innovation and Entrepreneurship Competition (Photo/ The First Global Digital Trade Expo)

 AGI Global Business Challenge Competition (Photo/ The First Global Digital Trade Expo)

Common Prosperity Workshop

Zhejiang plays an important role in promoting the high-quality development of the digital economy and the construction of a demonstration area of common prosperity. In September 2022, Zhejiang's rural areas carried out the creation of live e-commerce-style "common prosperity workshop" activities. The first batch of 100 provincial demonstration live-streaming e-commerce "common prosperity workshop" stand out. Through the way of live-streaming, Zhejiang boosts the sales of agricultural products, effectively driving farmers' rural income enrichment.

 "common prosperity workshop" typical cases (Photo/ The First Global Digital Trade Expo) 

Round-table dialogues

At the forum, well-known experts, head e-commerce platforms, MCN institutions, and representatives of new national tide brands were invited to share speeches and round-table dialogues to discuss the new path of development, including how to attract influential people into the "circle" around the content, the establishment of regional organizations with industry service ecology, and the continuous use of technology-driven new experience to meet the new future of live e-commerce.

Round-table dialogues (Photo/ The First Global Digital Trade Expo)

Reporter: Qian Yingchao 

Editor: Ye Ke