The Digital Cultural Trade Summit Forum (Photo/ The First Global Digital Trade Expo)

On December 12, the Digital Cultural Trade Summit Forum was held at the Hangzhou International Expo Center. With the theme of "Technology Empowers Culture, Digital Drives the Future", the forum invited experts, scholars, industry elites and representatives of 29 national cultural export bases to discuss and share new models and experiences in the integrated development of "digital + cultural trade", to seek and draw new business models and trends in cultural trade under the wave of digitalization, and to help build a powerful cultural and trade country.

     Fang Shunwen. CEO of Hong Kong Trade Development Council (Photo/ The First Global Digital Trade Expo)

At the forum, a number of heavyweight signings were completed on site. The Hong Kong Trade Development Council and Hangzhou Municipal Bureau of Commerce will work together to build a platform for communication and docking, investment and cooperation between enterprises of the two places, and to promote the development of high-quality cooperation in service trade between Hangzhou and Hong Kong through mutual delegations to each other's large-scale professional exhibition activities, promotion of financial cooperation, science and innovation cooperation in joint projects, exchange visits, business matching, etc.

The Art Development Center of the Ministry of Culture and Tourism and the China Internet News Center signed a strategic cooperation project on the digitization of culture and art, which will promote the application of information technology in all aspects of cultural creation, production, dissemination and consumption, develop digital creativity, network audiovisual, online performance, digital art display, immersive experience and other new industries, and jointly assist in the rapid development and quality upgrade of the digital cultural industry.

Jinyun County and the China Foreign Languages Publishing Administration Beijing Chinese-Foreign Translation & Information Service Co., Ltd. have joined hands to build the Go Global Service Platform Zhejiang South Development Center to help enterprises understand overseas markets, and promote products and international standards

China (Zhejiang) Film and Television Industry International Cooperation Zone and European Languages and Cultures School of Zhejiang International Studies University will jointly build a "cultural trade high-level innovative talent training platform", the two sides will focus on cultural trade skills of international communication, multilingual translation, new media operations and other high-level innovative talent training, jointly build a film and television international communication practice base.

Zhejiang Huace Film & Tv Co.,Ltd. and Phoenix Satellite Television signed a contract for the overseas broadcast of "Our Ten Years". "Our Ten Years" produced by Huace Film and TV has been broadcast overseas in multiple languages such as English, French, Arabic, Russian, Spanish, Vietnamese and Thai, covering more than 200 countries and regions worldwide.

Zhejiang Digital Culture International Cooperation Zone and Iran Film Road signed a framework agreement to promote international cooperation in animation film and television between the two sides, strengthen the exchange of animation film and television enterprises, projects and talents between the two countries, mutually participate in professional exhibitions, hold animation film weeks, and promote international research cooperation.

Professor Li Jiashan from Beijing International Studies University (Photo/ The First Global Digital Trade Expo)

At the forum, Professor Li Jiashan from Beijing International Studies University released the "Digital Culture Trade Development Research Report", which is the first research report on digital culture trade in China.

 Yang Chaojie, CEO of Tianzhu Experiment (Beijing) Digital Culture Co., Ltd 

(Photo/ The First Global Digital Trade Expo)

Yang Chaojie, CEO of Tianzhu Experiment (Beijing) Digital Culture Co., Ltd, officially launched the international IP cooperation platform of the Digital Culture Trade Joint Lab at the forum. The Digital Culture Trade Joint Lab was officially launched at the National Cultural Export Base Forum in September 2022, which aims to help cultural trade enterprises realize IP matchmaking summary transactions and develop IP for export overseas. It has already established cooperation with cultural promotion agencies in Japan and Hungary and reached cooperation intentions with the Dentsu Group of Japan, CJ Group of Korea, etc.

 Yan Xing. Vice President of Industrial Development of Huawei Technologies Co., Ltd 

(Photo/ The First Global Digital Trade Expo)

Yan Xing, Vice President of Industrial Development of Huawei Technologies Co., Ltd. and Deputy Secretary General of World Ultra HD Video Industry Alliance, conducted the release of HDR Vivid and Audio Vivid Ultra HD audio and video technology standards application. As a high dynamic range video technology standard released by China Ultra HD Video Industry Alliance, HDR Vivid and Audio Vivid run through all aspects of the industry chain from end to end, including ultra HD video content production, encoding transmission and terminal presentation.

Roundtable dialogue (Photo/ The First Global Digital Trade Expo)

At the forum, scholars and industry elites deliver keynote speeches and offer insightful opinions on the future development of digital cultural trade. And wIth the theme of “How to promote high-quality development of cultural trade with the power of technology and digital under the background of rapid development of the digital economy", the forum launched a wonderful roundtable dialogue. Guests shared their views on the new industry, channels and modes of digital cultural trade.

Reporter: Qian Yingchao 

Editor: Ye Ke