Zhejiang Provincial Department of  Culture and Tourism officially submitted a Report on the Working Experience of Zhejiang in Building Villages into Tourist Attractions to the Ministry of Culture and Tourism of China, and won its recognition on the pragmatic innovation and prominent achievements made in Zhejiang through the combination of all-for-one tourism and rural revitalization under the guidance of the new development philosophy proposed by President Xi Jinping.

Has your hometown changed since the unveiling of the project two years ago? It’s reported that the project is an upgraded edition of Zhejiang's Green Rural Revival Programme, which aims to turn beautiful environment into economic benefits. In recent years, through building villages into tourist attractions all over the province, Zhejiang has improved rural industries, income of villagers, as well as rural environment. As the villages gradually turn into tourist destinations, Zhejiang has ushered in an era of "village + all-for-one tourism".

Promoted by the project, tourism industry of Zhejiang achieved a total value of over trillion yuan ahead of schedule, becoming a new impetus for the economic and social development of the province. Beautiful tourist attractions of village have sprung up across Zhejiang. It has become an attractive lifestyle to breathe in the fresh air and enjoy a simple life in the villages of Zhejiang.

According to statistics, 4,876 villages of A-rated tourist attractions have been built across the province (750 of them are AAA), a coverage of 20%. In 2018, the rural tourism sector of the province received 370 million person-times of tourists, a year-on-year growth of 16.8%, creating a total value of tourism management of 36.65 billion yuan, a year-on-year increase of 21%, and promoting produces selling to be over 5 billion yuan.

(Executive Editor: Liu LIU)