Ugandan exhibitors introduce locally produced coffee to customers at the Import Goods Exhibition. [Photo/Tide News]

The 30th China Yiwu International Commodities Fair — Import Goods Exhibition kicked off at the Yiwu International Expo Center in Jinhua, Zhejiang province, on Nov 13, and will last for three days.

The exhibition features four pavilions showcasing imported consumer goods, food, clothing, cross-border e-commerce, international trade services, and economic cooperation.

With 40,000 square meters of exhibition space housing 1,640 booths, the fair attracted over 800 companies from 61 countries and regions, 172 of which participated in the China International Import Expo.

In addition to established participants like Green Chocolate Works from Canada, the fair has also welcomed new entrants, including the International Trade Centre.

A new highlight is a zone set for cooperative enterprises in brand internationalization, which spotlights premium products from nine companies across six countries including Japan and Russia.

Since Yiwu's launch of the "Brand Internationalization" plan last year, the initiative has expanded to 20 countries, aiding nearly 5,000 market operators in venturing into international markets.

Editor: Xu Zhitian