On May 9th, 2023, the "Shaoxing Yellow Wine Goes Global" promotion event was held in Tokyo, Japan. The event, hosted by the Shaoxing Municipal People's Government, aimed to promote Shaoxing yellow wine culture, showcase the charm of the cultural capital of East Asia, and assist the ancient city of Shaoxing in expanding its cultural influence and tourism industry.

The event was attended by Lü Bing, Vice Chairman of the Shaoxing Political Consultative Conference, Yang Yu, Chief Counsellor of the Chinese Embassy in Japan, Yukio Hatoyama, former Prime Minister of Japan, and Mari Kaida, a member of the Japanese House of Representatives, who gave speeches. Takeru Koizumi, honorary adviser to the Shaoxing Wine Sommelier Qualification Certification System and honorary professor of Tokyo Agriculture University, delivered a video speech. He Junjie, Deputy Minister of the Shaoxing Municipal Propaganda Department, and Sun Aibao, Chairman of the China Shaoxing Yellow Wine Group, respectively introduced Shaoxing cultural tourism and Shaoxing yellow wine.

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Shaoxing is one of the first historic and cultural cities in China and a new cultural capital of East Asia. In recent years, Shaoxing has relied on its rich cultural resources, such as the "Yue-Song Ancient Capital," "Jiangnan Water Town," and "Hometown of Famous People," to reshape its urban cultural system and achieve a harmonious integration of production, city, and people. Shaoxing has become one of the cities with the highest cultural profile in the Yangtze River Delta region.

At the same time, Shaoxing has been promoting its cultural tourism internationally and continuously enhancing its "East Asian Cultural Capital" brand. By taking advantage of events such as the "Dialogue with Masters" tenth anniversary and the "Shaoxing Yellow Wine Goes Global" promotion, Shaoxing is actively expanding its cultural influence beyond its borders. As an important city on the Maritime Silk Road, Shaoxing has a long history of cultural exchange with Japan.

From history to the present, from culture to industry, from government to civilians, the two places have a rich history of cultural exchange and numerous points of connection. In the future, Shaoxing and Japan will use this event as an opportunity to further expand cultural and tourism exchanges and cooperation, and share opportunities for cultural and tourism development.

Editor: Xiao Da