China Cross-Border E-Commerce Trade Fair

The 70,000-square-meter exhibition hall gathered over 60 traditional Chinese foreign trade industrial belts from more than 20 provinces and cities. More than 30 e-commerce associations from Jiangsu, Jilin, Shandong, Zhejiang, Chongqing, and other places also organized groups to purchase at the exhibition. In particular, more than 10 traditional Chinese foreign trade industrial belts, including Zhejiang Shangyu Umbrella, Ningbo Consumer Electronics, Guangdong Chaozhou Wedding Dress, and Jilin Liaoyuan Socks, participated in the exhibition for the first time.

Cross-border e-commerce has become a significant channel for China's foreign trade traditional industry belt to obtain orders. The heads of enterprises in China's traditional foreign trade industry belts participating in the exhibition said that cross-border e-commerce, as a new force in China's foreign trade, has become an important way for enterprises to obtain orders.

Taizhou Meichang Glasses Co., Ltd. brought new products such as sunglasses, reading glasses, and optical glasses frames to the exhibition. The company comes from Duqiao Town, Taizhou City, Zhejiang Province, which is known as the "City of Glasses in China". The town's glasses industry employs more than one-fifth of the town's population. Liu Hui, general manager of the company, said: "Currently, the proportion of cross-border e-commerce orders is increasing every year, and it also fills the vacancy of traditional trade orders. We are very confident in the orders of cross-border e-commerce this year."

After the outbreak of the new crown epidemic in 2020, the traditional trade of the eyewear industry once encountered a crisis. Liu Hui said that the company is actively transforming itself to find new markets. Occasionally, an overseas seller inquired about an order for 100 pairs of glasses, and the company discovered new opportunities for cross-border e-commerce. The exhibitors hope that the cross-trade fair can build a new bridge for foreign trade and help enterprises seize opportunities and grasp global business opportunities.

A traditional textile company from Shaoxing, Zhejiang Province brought outdoor blankets and travel blankets. Li Chuanxi, the person in charge of the company, said: "The company has been engaged in foreign trade since 2013. We are here to participate in the cross-fair, hoping to connect with more exhibitors. Further, expand the global market. While maintaining the traditional foreign trade share, develop new markets with price and quality."

More and more enterprises are embarking on the road of "grabbing orders" by organizing groups to go abroad. Liu Hui said that the company is looking for suitable overseas exhibitions to expand its business and sell its products around the world. At the same time, the company has set up overseas warehouses in Malaysia, the Philippines, and Thailand to better serve sellers in the Southeast Asian market and allow buyers to receive their favorite products more quickly.

Relevant persons in charge of international well-known platforms such as Amazon Global Store, eBay, Wal-Mart, and Meikeduo who participated in the exhibition expressed that they are optimistic about the vast space of China's cross-border e-commerce and will support China's traditional foreign trade industry belt to accelerate "going overseas." Lin Feng, business development manager of eBay Greater China, said that the sales of traditional foreign trade products such as auto and motorcycle accessories, home and gardening categories, and outdoor sports on the platform have seen good growth. "We are very confident in Chinese manufacturing, and will step up efforts to support Chinese sellers and Chinese brands to expand into the global market."

The cross-trade fair will accelerate globalization and go overseas together with China's foreign trade traditional industry belt and cross-border e-commerce enterprises. Ruan Weixing, founder of the Cross-Fair and chairman of the Fujian Chamber of Commerce for Import and Export, said that they will open up a better and more diversified international supply chain and cultivate a broader global market. At present, the Organizing Committee of the Cross-Fair has negotiated with multi-national partners to hold tour exhibitions in the United States, Vietnam, Thailand, the Philippines, Indonesia, and other countries this year.

Translator: Lou Shihang (intern)

Editor: Xiao Da