Animation mascot "Lele" and cosplayers together.

On November 24, the 18th China International Cartoon and Animation Festival opened at the Hangzhou International Expo Centre. The theme of this year's festival is "A New Era of Wealth and Creativity". Through a combination of online and offline forms, the festival carried out five major sections, including exhibitions, forums, business events, competitions and activities, and organised and implemented 24 projects online and offline, focusing on the latest achievements, development trends and cutting-edge trends in the development of China's animation industry.

Visitors experienced the metaverse.

The cartoon mascot "Lele" and other cartoon characters.

Children dressed in Chinese costumes experience the light-dyed holographic chamber.

Participants are playing with virtual idols.

Animation models area.

Translator: Fan Chenyu (Intern)

Editor: Tan Qikuan, Fan Chenyu (Intern)