From ¥400 million to ¥1.8 billion, little Jinyun pancakes generate great power

2019-06-24 14:26:56 source: ZJOL; Translation: In Zhejiang


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近年来,承载着乡愁的缙云烧饼,从一个名不见经传的地方小吃,升级成为缙云人引以为豪的“乡愁产业”,有的烧饼店甚至开到了加拿大。小烧饼如何释放大能量?


In recent years, Jinyun pancake embodying a nostalgic charm has been transformed from an unknown local snack to a nostalgic industry all Jinyuners take pride in. Jinyun pancake chain stores even appear in countries like Canada. How has a little pancake unleash such great power?

 

51岁的赵一均是缙云上万名烧饼师傅的“总教头”。这几年,他教出来的烧饼师傅成千上万,将香喷喷的“缙云味道”带向四方。”


Zhao Yijun, 51, is a chief tutor of the tens of thousands of pancake chefs in Jinyun County, Lishui City. These years, he has taught countless chefs, who spread the Jinyun flavor to different corners around the world.


缙云设立了“缙云烧饼”品牌建设领导小组办公室,为了把“小烧饼”培育成“大产业”,当地把发展烧饼产业列入地方党委、政府的重点工作,成立“烧饼办”、培训烧饼师傅、举办“烧饼节”。短短两年间,缙云烧饼风生水起。


Jinyun has established a leading group for the brand construction of Jinyun Pancake. With an aim of turning small pancakes into a big business, local government has included the development of the pancake industry among the key work of local Party Committee and government, set up an office especially for pancakes, trained pancake chefs and organized festivals. In two years, Jinyun pancake has sprung up.


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与此同时,缙云烧饼产业年销售额从4年前的4亿元上升到了现在的18亿元。如今,缙云累计培训烧饼师傅1万多人,在全国各地开出示范店440多家。


The annual sales of Jinyun pancake industry have grown from 400 million yuan four years ago to today’s 1.8 billion yuan. To date, Jinyun has cultivated and trained more than 10,000 pancake chefs and opened more than 440 demonstrative stores nationwide.

 

在缙云县仙都景区的轩辕街上,一家烧饼店进入记者的视野。老板章金英介绍,她家的烧饼有创意,口味有很多种。在旅游旺季时,每天的收益能达一万元。


At Xuanyuan Street in Xiandu Scenic Zone of Jinyun County, a pancake store grabbed the attention of the reporter. According to its owner Zhang Jinying, her pancakes were creative and offered different flavors. In the busy tourism season, she could earn as much as 10,000 yuan per day.

 

作为景区,轩辕文化街上设立了缙云烧饼博物馆,向游客全面展示缙云烧饼的历史传说、烧饼歌等。缙云烧饼总部也设在这里,总部在主推传统烧饼和地方特色美食的同时,结合时下流行的饮食文化新元素,推出了榴莲、牛油果等多种口味的创意烧饼。


As a tourist attraction, Jinyun Pancake Museum was established on the Xuanyuan Cultural Street to fully exhibit the history, legends and ballads of Jinyun pancake. The headquarters of Jinyun Pancake is also settled here, which mainly offers traditional pancakes and local specialties and rolls out creative pancakes such as the ones with durian and avocado fillings.


当地还注重提炼烧饼的文化内涵,邀请高手设计了象征着轩辕黄帝乘龙飞升的缙云烧饼logo图案,形成缙云烧饼整体形象,统一品牌授权点标准。当地还着力开发缙云烧饼文化创意产品。


Local government has also refined the cultural connotation of pancake and invited designers to design a logo of Jinyun Pancake that symbolizes the Yellow Thearch riding a dragon and rising into heaven, which helps to form a brand image of Jinyun pancakes. Local government has also focused on the development of cultural creative products of Jinyun pancakes.


文创动力助推小烧饼闯天下。如今,在澳大利亚、意大利、加拿大等国家也都有缙云烧饼的身影。


Cultural creativity has pushed the small pancakes into the world stage. Today you can taste Jinyun pancakes in countries such as Australia, Italy, Canada, etc.






(Executive Editor: Yongliu He)


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