The Ningo tiger-head shoes, an intangible cultural heritage of Ningbo, Zhejiang Province, made its appearance in an episode of Keep Running, which impressed the cast members including Lu Han, Angelababy and Deng Chao.

Jian Jianfei is an intangible cultural heritage inheritor of Ningbo tiger-head shoes. Her family's craft has a history of over 100 years.

To Ningbo locals, tigers are regarded as auspicious. People embroider the upper of the shoes with tiger-head patterns in the hope that their children will become as robust and dynamic as tigers.