The 2025 Zhejiang New Year Market is being held from Jan 4 to 9 at Wulin Square in Hangzhou. The main exhibition area, spanning nearly 10,000 square meters, featured over 300 consumer brands, fully immersing visitors in the festive atmosphere.

A variety of masterpieces, iconic products, and bestsellers from Zhejiang's historically renowned industries showcased their vitality and innovative elements during the event. Time-honored brands and craftsmanship inheritors, including Hu Qing Yu Tang and Xiling Seal Engravers' Society, hosted live activities such as silk painting and celadon pottery-making.

Reporter: Zhong Xinyi

Intern: Jiang Chenxi, Hu Jiani