Zhejiang Shouxiangu Pharmaceutical Co is located in Jinhua, Zhejiang province. [Photo/Tide News]

At Zhejiang Shouxiangu Pharmaceutical Co in Jinhua, Zhejiang province, workers are packaging and dispatching products like lingzhi coffee, lingzhi biscuits, and Dendrobium officinale jelly, Tide News reported on March 5. These innovative health foods have emerged as sought-after delicacies nationwide among young consumers.

Established in 1997, Shouxiangu Company has been a pioneer in exploring the health benefits of Chinese herbs, particularly lingzhi and Dendrobium officinale. With a mission to make Chinese medicine more palatable, the company is pursuing product innovation to tap into younger demographics.

In 2022, the company pushed Chinese medicinal herbs like lingzhi and Dendrobium officinale into the food and beverage sector, becoming a trailblazer in the "medicinal and edible" field in Jinhua and Zhejiang.

With an R&D budget exceeding industry standards, the company received the prestigious first prize in national scientific and technological progress last June. Collaborating with expert academicians, it successfully developed over 10 new products, establishing a strong brand presence among young consumers.

Starting the new year on a high note, the company secured production approval for its soft capsule formulation factory after two years of preparation. This factory uses big data and AI technology and is set to enhance the automation, digitization, and intelligence of Chinese medicine preparations, projecting a 26 percent boost in production efficiency.

Editor: Cheng Dengyu