The Yiwu Selection Showroom of Brand Source Suppliers attracts large crowds. [Photo/zgyww.cn]

The Yiwu Selection Showroom of Brand Source Suppliers opened in the Yiwu International Trade Market in Jinhua, Zhejiang province, on Jan 10, drawing in crowds of buyers and market operators.

Some international buyers placed orders on the spot, marking a successful start with signed contracts totaling 120 million yuan ($16.37 million) within the first five hours.

The store, jointly established by the Yiwu Brands Association and industry elites, features over 70 brands and more than 2,000 high-quality products across 23 categories including daily goods, toys, and accessories.

Yiwu, a global hub for small commodities, houses 75,000 merchants and connects 2 million SMEs along the supply chain. Brand globalization is crucial for Yiwu's quality development in the competitive trade landscape, emphasized He Lihong, chairman of the Yiwu Brands Association.

The Yiwu Selection Showroom aims to integrate resources from various industries in overseas markets, support promising brands lacking international exposure, and reduce global expansion costs. A specialized team will tailor marketing strategies for different brands, emphasizing innovation and quality.

Additionally, the store will boost bargaining power and enhance Yiwu's global reputation through brand promotion and social media. Yiwu Brands Association envisions global promotion events in five countries annually to expand market reach and brand recognition.

With plans to establish Yiwu Selection showrooms in five countries in 2025, He said that she hopes Yiwu's quality goods can enrich lives worldwide in the future.

Editor: Xu Zhitian