Zhuji in Shaoxing  launched China's first comprehensive digital governance system for livestreaming e-commerce.

Zhuji in Shaoxing, Zhejiang province, boasts over 10,000 livestreaming entities, Tide News reported on Sept 19.

The county-level city launched China's first comprehensive digital governance system for livestreaming e-commerce in 2022.

The system integrates 72 laws and 19,000 prohibited words and phrases, enabling real-time monitoring of livestream accounts across Zhuji and the country as a whole.

The system performs slice analysis on livestream rooms in the monitoring queue every 10 minutes. If prohibited words are detected, it immediately saves the evidence and displays it on the backend.

"To date, the system has monitored 133,770 live streams and produced 36 monitoring reports. The incidence of illegal activities in live streams has dropped to about 1.4 percent," said a representative from Zhuji's market supervision and administration bureau.

In 2023, the city achieved a total online retail sales of 36.29 billion yuan ($5.14 billion), reflecting a 23.2 percent year-on-year growth rate.

Zhuji pioneered the certification of online marketing professionals, creating the country's first competition-based online certification model. This initiative aims to cultivate higher-quality and more professional live streamers, and the model is being promoted throughout Shaoxing.

Editor: Cheng Dengyu