Design of "Zhejiang Made" logo (Photo/Zhejiang News)

For manufacturers, standards and qualities are their necessities for survival in today's increasingly competitive economies. In Zhejiang, those advanced industrial manufacturers are benchmarked to a high standard, which is called "Zhejiang Made". 

According to the public data, up to the present, Zhejiang province has issued a total of 2,533 standards in accordance with the "Zhejiang Made" Standard and has cultivated 2,326 enterprises that meet the "Zhejiang Made" Standard. Since its inception in 2013, the "Zhejiang Made" Standard has become an effective yardstick for Zhejiang industries to improve their qualities, promoting the high-quality development of Zhejiang's manufacturing industries. 

It's not easy for enterprises focusing on manufacturing to get their products marked as "Zhejiang Made". The person in charge of the Brand Brand Construction Federation in Zhejiang Province says that enterprise management and product quality have to meet the requirements of the "Zhejiang Made" Standard before they receive the credits.

That is to say, the standard of "Zhejiang Made" sticks to the positioning of "first-class domestically and advanced internationally", and are required to excel the national industry standard and to match the international advanced level. A standard system that embodies the core elements of "careful design, excellent material selection, fine manufacturing and precision service" and covers the entire product life-cycle has been built up progressively.

"Zhejiang Made" not only considers the product qualities in terms of many aspects such as product research and development, raw material control, production process, product performance and after-sales service but also involves the feedback from a variety of stakeholders, such as technical experts, upstream and downstream enterprises, customers at home and abroad, inspection and certification experts.

So far, more than 11,000 enterprises and 22,000 people have participated in the formulation of the "Zhejiang Made". Under the guidance of "Zhejiang Made", the quality of Zhejiang's manufacturing industry has been continuously improved, and this small mark has become a synonym for Zhejiang's high-quality products.

"In addition to promoting the improvement of the quality of Zhejiang enterprises, the 'Zhejiang Made itself has become a brand recognized by the market, helping Zhejiang products to be sold better and to go further." introduced by the relevant person in charge of the Quality Development Department of Zhejiang Administration for Market Regulation. 

Editor: He Zhenzhen