In the early morning of June 19, Alibaba announced the accumulative order amount for Tmall's 618 consumption season: 698.2 billion yuan.

According to data from Alibaba, in the “Tmall 618” festival this year, people’s purchasing power from Zhejiang ranked second in the country, just behind Guangzhou. The last three seats in TOP5 were won by Jiangsu, Shanghai, and Shandong respectively.

In April this year, Alibaba restarted the "Spring Thunder Initiative". Alibaba's economy provided various ecological resources to assist small and medium-sized businesses. Data shows that the "zero account period" service launched by MYbank paid more than 200 billion yuan in advance in the first half of the year, benefiting 720,000 small businesses. During Tmall 618, Taobao small and medium-sized businesses received a full 1 billion more orders than during the same period last year.

This year's “Tmall 618” main interactive game has brought food and agricultural products from all over the country into the "ideal train", attracting 400 million people to "drive" to help farmers.  the "foodies" took part in the largest-scale public welfare activity to help farmers, doubling the sales of 1,700 special agricultural products year on year.

Intelligence has become the trend of upgrading household products. Data show that during 618 this year, the total turnover of Tmall Smart Home exceeded 5 billion yuan.

(Compiled by Xu Yuhong, translated by Tao Mingzhou)