(Photo/VCG)

"Manufactured by Chinese factories, our sphygmomanometers and thermometers have the same performance and features as the products under other brands sold in India. We've recently exported more than 1,000 sphygmomanometers and 50,000 thermometers to India," said Vishal from India at the Hangzhou International Day cross-border e-commerce pavilion at the south square of the Citizen Centre on Sep 5.

Vishal founded his trade firm after graduating from Hangzhou Normal University to export China-made sphygmomanometers and thermometers to India. Initially, the firm placed orders on Alibaba’s 1688.com and took customer orders at fairs of various kinds. Vishal has now opened a store on AliExpress to make the best of the "digital silk road".

Hangzhou is China’s first cross-border e-commerce pilot zone, which explored a digital channel for companies to buy from across the globe and sell to all over the world. The pavilion exhibits the city’s innovations in cross-border e-commerce imports and exports, technologies for cross-border interaction, and product quality safety.

"Goose velvet is bigger and more puffy than duck velvet, and duck velvet slightly smells," according to the National Monitoring Centre for Cross-border E-commerce Security Risk. The centre has used professional equipment to inspect pesticide residue, veterinary drug residue and illegal additives to distinguish goose velvet from duck velvet products. Being the safeguard of consumers in cross-border shopping, the centre has made regulatory involvement invisible, "We pay attention to consumption trends and work with shopping platforms to manage product quality and regularly monitor special quality risks."

The pavilion has stalls for popular cosmetics products in Asia, Japanese style personal care products, high quality Japanese maternity and baby products, etc. Through O2O e-commerce, these high-end products are expected to further upgrade consumption. New technologies will improve human-machine interaction as well as display real work scenarios of cross-border e-commerce companies.

(Executive Editor: Wenxi Yang)